Glossary entry

Italian term or phrase:

area commerciale (see context)

English translation:

commercial areas

Added to glossary by Marinela Sandoval
Apr 30, 2007 12:41
17 yrs ago
4 viewers *
Italian term

area commerciale (see context)

Italian to English Bus/Financial Business/Commerce (general)
For an article about Coca-Cola's business in Italy:

SOCIB rappresenta il secondo bottigliatore...con...11 magazzini periferici, 4 aree commerciali e un fatturato globale (di) XXX...

Sales areas? Commercial areas? Or (as I think most likely) business areas?

Or am I missing an obvious translation here?

Discussion

xlationhouse (asker) Apr 30, 2007:
Only that it seems to me that very often "commerciale" means the sales or marketing side of the business (but I am not sure it's the case here).

At this point in the text, it has just been mentioned "oltre 550 dipendenti (di cui oltre 250 impiegati nell'area commerciale)" and for this occurrence I used "including over 250 in sales", with which I feel pretty comfortable.

So I did not want to jump directly to "commercial" as an automatic translation...
BrigitteHilgner Apr 30, 2007:
Do you have any reason to reject "commercial area"? I think this might include offices, loading bays, etc. and "commercial area" is a term general enough to cover lots of things.

Proposed translations

+3
10 mins
Selected

commercial areas

I would just leave it like that.
Peer comment(s):

agree Lindsay Watts
20 mins
Grazie Lindsay:)
agree BrigitteHilgner : I see no reason why not to opt for this expression.
24 mins
Grazie Brigitte:)
agree Katarina Peters
27 mins
Grazie Katarina:)
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4 KudoZ points awarded for this answer. Comment: "Thank you, everyone! I've used commercial areas and appended a note to the client in my cover message..."
2 hrs

shopping centre

this is often meant by area commerciale
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3 hrs

market divisions

Probably the term is referred to the partition of the business in four separate sections, each serving a cluster of clients
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6 hrs

Business areas

IATE
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1 day 3 hrs

retail center

A retail (sales) center is one where the product is sold direct to the public. The company retail center is supported by the

distribution centers whose primary function is to deliver the bottled product to the customer site (convenience stores, grocery stores, gas stations..)Some distribution centers are dual-performers in the sense that they also have an area for retail sales (individuals that pick up the merchandise themselves.)

This article explains distribution vs. retail sales for the giant Wal-Mart
http://www.delmarvanow.com/easternshore/stories/20061007/233...
this one is about the opening of a retail center
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=...
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