Alison MacG Mar 15, 2013:

Another example Clear Channel
Förarplatsskyltarna har det största formatet inne i bussar, tunnelbana och pendeltåg. De sitter på tunnelbane- och pendeltågsvagnarnas kortsida. I bussarna sitter de som namnet antyder, bakom föraren.
Med sin placering kan Förarplatsskylten ses av alla.
http://www.clearchannel.se/templates/Product.aspx?id=2245&op...

See page 22 of their English-language brochure
Transit Interior
Driver panels
The largest interior format. Placed on the short ends of commuter train carriages and behind the driver on buses.
http://viewer.zmags.com/publication/2a1bc2ac#/2a1bc2ac/22

Charlesp Mar 15, 2013:

It is a little like ... It is sort of like someone asking "what is the word for 'nyckel' that is used on a car."

Helen Johnson (asker) Mar 14, 2013:

Thank you so much!

Deane Goltermann Mar 14, 2013:

Ah-ha! Charles' suggestion makes the most sense then. Those adverts are common here -- on the partition wall behind the driver's cab!

Helen Johnson (asker) Mar 14, 2013:

Sorry but it doesn't say. It's just on an invoice with a company name. Take a look at Wallstreet advertising on Google (which showed the term I've asked about)

Charlesp Mar 14, 2013:

See http://www.nyaljus.se/produkter/utomhusreklam/inuti-bussar-t...

http://www.alltforforaldrar.se/sida/allt-för-föräldrar-stors...

Deane Goltermann Mar 14, 2013:

Don't quite understand Are you talking about an advertising sign outside the driver's cab? or is this part of the advert text describing where the driver sits? Kind of like the sign right outside the driver's cab that says 'Driver'.

We do use 'cab' or 'driver's cab' for the place where the person sits/stands and drives -- the train, truck, bus, or van ... but this isn't really the question is it?