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  3. Advertising / Public Relations

Dauerwerbung

English translation: recurring ads/adverts

15:29 May 4, 2009
German to English translations [PRO]
Marketing - Advertising / Public Relations
German term or phrase: Dauerwerbung
Aus einem Lizenvertrag für eine Internetdienstleistung:

Der Lizenznehmer verflichtet sich dafür Sorge zu tragen, dass alle vom Lizenzgeber kostenlos zur Verfügung gestellten Werbesports ebeso kostenlos von den lokalen TV-Stationen gesendet und als *Dauerwerbung* wiederholt werden.

Danke im voraus für eure Hilfe!
mary austria
Local time: 21:39
English translation:recurring ads/adverts
Explanation:
Most commonly abbreviated. But FREE advertising???

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Note added at 21 hrs (2009-05-05 12:36:45 GMT) Post-grading
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Thanks for the points, glad I could help :-)
Selected response from:

David Williams
Germany
Local time: 21:39
Grading comment
Thanks to David and everyone else!!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1long-term placement
Colin Rowe
4permanent advertisement
swisstell
4recurring ads/adverts
David Williams
3Infomercial
OpusFRA (X)


Discussion entries: 6





  

Answers


17 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
long-term placement


Explanation:
See also "Advertising Dictionary", Wolfgang Koschnick:

Dauerwerbung:
long-term posting, ..., permanent placement

Example sentence(s):
  • 3. Banner ads can be connected to another website or the advertiser's website. 4. Special contract rates for *long-term placement* are available.
  • A website ad will hit them while they are captive. Offered in a *long-term placement* structure, an ad on the LIA website gives you a cost effective way to increase the number of impressions you make on your audience.

    Reference: http://indoindians.com/Indoindians%20Media%20Kit.pdf
    Reference: http://www.laserinstitute.org/advertisements/
Colin Rowe
Germany
Local time: 21:39
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 36

Peer comments on this answer (and responses from the answerer)
agree  Harald Moelzer (medical-translator): makes sense
4 hrs
  -> Danke, Harald!
Login to enter a peer comment (or grade)

25 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
permanent advertisement


Explanation:
permanent advertising

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Note added at 26 mins (2009-05-04 15:55:52 GMT)
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permanent ads taiwan-taipei.comIn order to apply for a permanent advertisement fill out the form below. ... Categories for permanent ads are; ESL websites, private teachers, ...
taiwan-taipei.com/permanent_ads_taiwan.html - 9k - Cached - Similar pages -
dict.cc dictionary :: permanent advertisement :: English-German ... - 7:52amdict.cc English-German Dictionary: Translation for permanent advertisement.
www.dict.cc/english-german/permanent advertisement.html - 9k


    Reference: http://dict.cc.
swisstell
Italy
Local time: 21:39
Works in field
Native speaker of: German
PRO pts in category: 54
Login to enter a peer comment (or grade)

20 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Infomercial


Explanation:
Longer features which are presented as informative broadcasts but which are nothing but commercials are called infomercials. I think the correct German term for this would be Dauerwerbesendung but perhaps it fits the context for the person asking the question ?


    Reference: http://de.wikipedia.org/wiki/Infomercial
OpusFRA (X)
Germany
Local time: 21:39
Works in field
Native speaker of: Native in EnglishEnglish
Login to enter a peer comment (or grade)

5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
recurring ads/adverts


Explanation:
Most commonly abbreviated. But FREE advertising???

--------------------------------------------------
Note added at 21 hrs (2009-05-05 12:36:45 GMT) Post-grading
--------------------------------------------------

Thanks for the points, glad I could help :-)

Example sentence(s):
  • If placing a number of identical recurring adverts within one week, our special recurring placement discounts may apply.
  • I don't think you can bill a group of recurring ads.

    Reference: http://www.depers.nl/UserFiles/File/Tariefkaart%20De%20Pers%...
    https://www.68classifieds.com/forums/pre-sales-questions/4626-subscriptions-recurring-billing-2.html
David Williams
Germany
Local time: 21:39
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
Grading comment
Thanks to David and everyone else!!
Login to enter a peer comment (or grade)



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