Glossary entry (derived from question below)
Dutch term or phrase:
bereiksopbouw
English translation:
Cumulative coverage
Added to glossary by
AllisonK (X)
Jul 19, 2004 08:53
19 yrs ago
Dutch term
bereiksopbouw
Dutch to English
Marketing
Marketing / Market Research
CRM - direct mail
again, CRM - appears to be a specific media term used to measure audience but I would like the precise English term for this, if there is one (audience range? range development?). Context is direct mail, specifically:
De persoonlijke adressering en de opmaak van de envelop zal de relatie moeten stimuleren kennis te nemen van de uiting. Maar zelfs als de brief niet wordt geopend, kan de klant of prospect toch de envelop op zich laten inwerken. Het kan dan ook aanbevolen worden een deel van de boodschap daarop te plaatsen. Er is met dit medium een snelle ***bereiksopbouw*** mogelijk.
De persoonlijke adressering en de opmaak van de envelop zal de relatie moeten stimuleren kennis te nemen van de uiting. Maar zelfs als de brief niet wordt geopend, kan de klant of prospect toch de envelop op zich laten inwerken. Het kan dan ook aanbevolen worden een deel van de boodschap daarop te plaatsen. Er is met dit medium een snelle ***bereiksopbouw*** mogelijk.
Proposed translations
(English)
| 4 +2 | Cumulative audience or Coverage |
Dave Greatrix
|
| 3 | audience accumulation |
FionaT
|
| 3 | rate of coverage |
Chris Hopley
|
Proposed translations
+2
9 hrs
Dave Greatrix
United Kingdom
United Kingdom
Native in English
United Kingdom
Dutch to English Technical Translator
Native in: English
Works in: Dutch to English, Flemish to English
Related KudoZ points
:
12
Selected
Cumulative audience or Coverage
You may find the ref: especially interesting Allison.
Coverage: The number or percentage of individuals or households that are exposed to a medium or to an advertising campaign.
Cumulative audience: Cumulative broadcast rating; the net unduplicated audience of a station or network during two or more time periods; also used to describe how many different households or people are reached by an advertising schedule.
Coverage: The number or percentage of individuals or households that are exposed to a medium or to an advertising campaign.
Cumulative audience: Cumulative broadcast rating; the net unduplicated audience of a station or network during two or more time periods; also used to describe how many different households or people are reached by an advertising schedule.
4 KudoZ points awarded for this answer.
Comment: "After conferring with the author, he agreed that cumulative coverage is the correct term in English. Thanks all!"
1 hr
audience accumulation
audience accumulation – The process by which the total audience to a given flight or campaign builds over time.
1 day 10 mins
Chris Hopley
Netherlands
Netherlands
Native in English
Works in field
Netherlands
Dutch & German to English
Native in: English (Variants: Canadian, New Zealand, British, UK, Irish, US, Australian)
Works in: German to English, Dutch to English, Flemish to English, and 1 more.
Related KudoZ points
:
44
rate of coverage
I think they mean that this medium has a high rate of coverage, because even if a person only reads the envelope and then throws it away, they have still been exposed to the advertising message.
-> "When we think about it, this ranking is hardly surprising: Credit Agricole Web site also happens to be the leading French banking site as far as its visitor coverage rate is concerned (it reaches 6.56 percent, all categories of visitors included)."
http://www.emarketnews.com/archives/2001-7/emetrics.htm
-> "the coverage, or audience of the media : in other words, the number of people who see the advertisement once ... International press can be appropriate in certain cases :
- when local press is unavailable ;
- when local press does not have a sufficient rate of coverage ;"
http://www.eur-export.com/anglais/apptheo/marketing/comm/com...
Also, a search for "Brian Copland" or the "Copland formula" will reveal lots of interesting stuff in this field (e.g. http://www.research-live.com/index.aspx?pageid=72&webexclusi... Other useful refs. below.
-> "When we think about it, this ranking is hardly surprising: Credit Agricole Web site also happens to be the leading French banking site as far as its visitor coverage rate is concerned (it reaches 6.56 percent, all categories of visitors included)."
http://www.emarketnews.com/archives/2001-7/emetrics.htm
-> "the coverage, or audience of the media : in other words, the number of people who see the advertisement once ... International press can be appropriate in certain cases :
- when local press is unavailable ;
- when local press does not have a sufficient rate of coverage ;"
http://www.eur-export.com/anglais/apptheo/marketing/comm/com...
Also, a search for "Brian Copland" or the "Copland formula" will reveal lots of interesting stuff in this field (e.g. http://www.research-live.com/index.aspx?pageid=72&webexclusi... Other useful refs. below.
Reference:
http://www.rmsmedia.co.za/glossary.html
http://www.bmra.org.uk/content.asp?category=103&article=700&top=glossary
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