This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. Spanish to English
  3. Marketing / Market Research

articular un discurso

English translation: craft a message

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:articular un discurso
English translation:craft a message
Entered by: Eileen Brophy

18:09 Jun 5, 2017
Spanish to English translations [PRO]
Marketing - Marketing / Market Research / Cat food market research
Spanish term or phrase: articular un discurso
What is the correct marketing terminology in this context please?

This is about cat food marketing and the text reads as follows:

Eje de la PREVENCIÓN
Luego será tarde
Entre los propietarios de gato esterilizado que consumen Alimento Convencional se debería

articular algún discurso

en relación a la PREVENCIÓN
Quizás hoy no lo ves gordo
Pero luego, ya no hay vuelta atrás

Thank you for any help.
Eileen Brophy
Spain
Local time: 09:09
craft a message
Explanation:
This seems to be one way of expressing the intended meaning of the Spanish that is commonly used in marketing contexts.
Selected response from:

Robert Forstag
United States
Local time: 03:09
Grading comment
Thank you very much for your help and patience Robert :-0))
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +5craft a message
Robert Forstag
3 +2promote awareness (of the role prevention)
Michele Fauble
4draft a rationale
MPGS
4create a discussion
neilmac
4prepare a message
Maria-Fernanda Escudero
3formulate a discourse / articulate a message / express a coherent marketing message
JohnMcDove
Summary of reference entries provided
Puede servirte
Jairo Payan

  

Answers


2 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +5
craft a message


Explanation:
This seems to be one way of expressing the intended meaning of the Spanish that is commonly used in marketing contexts.

Robert Forstag
United States
Local time: 03:09
Meets criteria
Specializes in field
Native speaker of: English
PRO pts in category: 220
Grading comment
Thank you very much for your help and patience Robert :-0))
Notes to answerer
Asker: Thank you Robert, I thought it could be issue a communication or something like that, yours is much more "marketing" style vocab.


Peer comments on this answer (and responses from the answerer)
agree  12316323 (X)
26 mins
  -> Thank you, Kathryn!
agree  Erika Ramos De Urquidi
50 mins
  -> Gracias,Erika.
agree  Domingo Trassens: I like this proposition.
2 hrs
  -> Gracias, Domingo.
agree  neilmac
2 hrs
  -> Thanks, Neilmac.
agree  Jairo Payan
5 hrs
  -> Gracias, Jairo.
Login to enter a peer comment (or grade)

8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
draft a rationale


Explanation:
my option
:-)

https://www.google.es/search?q=draft a rationale&ie=utf-8&oe...

MPGS
Local time: 09:09
Meets criteria
Specializes in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 12
Login to enter a peer comment (or grade)

15 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
promote awareness (of the role prevention)


Explanation:
This might work, depending on further context.


Michele Fauble
United States
Local time: 00:09
Does not meet criteria
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16

Peer comments on this answer (and responses from the answerer)
agree  Traduz4Clarity: Agree. It might also work with "advocate" (in favor of). Just a thought. Not sure.
7 hrs
  -> thanks
agree  Rosa Paredes
1 day 7 hrs
  -> thanks
Login to enter a peer comment (or grade)

3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
create a discussion


Explanation:
Marketing wonks usually try to create a sort of dialogue/discussion with potential purchasers.
In the real world, it's actually more like "come up with a spiel" or "put together a sales pitch"...

Example sentence(s):
  • The approach I've seen so many people use – the one I referred to as pasteurized processed pork product – is to come up with a spiel ...
  • COME UP WITH A SPIEL – Once one person notices the similarities, the floodgates will open...

    Reference: http://www.dictionary.com/browse/spiel
neilmac
Spain
Local time: 09:09
Meets criteria
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 200
Login to enter a peer comment (or grade)

8 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
formulate a discourse / articulate a message / express a coherent marketing message


Explanation:
Oxford
articulate
1.1 Express (an idea or feeling) fluently and coherently.
‘they were unable to articulate their emotions’

https://www.google.com/search?q="formulate a discourse"&ei=l...

--------------------------------------------------
Note added at 8 hrs (2017-06-06 03:08:48 GMT)
--------------------------------------------------

Exempli gratia,

It's much harder to ***articulate a marketing message*** with a limited number of words.

To be successful in pharmaceutical sales, you must have strong communication skills and be able to ***articulate a marketing message*** in a compelling way.

Learning how ***to articulate a marketing message*** in proper press release format is a powerful communication skill that will help you no matter what industry or ...

The best way ***to articulate a marketing message*** is to keep literature simple, to present strong visual assets that support the product while keeping users engaged ...

--------------------------------------------------
Note added at 9 hrs (2017-06-06 03:11:35 GMT)
--------------------------------------------------

Once you evaluate and select your target audience, the next step is ***to formulate a marketing message to clearly ...

... questions are important because they will help you figure out where you should be advertising and start ***to formulate a marketing message.***

If designers do not have a clear and specific target audience, it's going to difficult for them ***to formulate a marketing message*** to reach their ...


JohnMcDove
United States
Local time: 00:09
Does not meet criteria
Works in field
Native speaker of: Native in SpanishSpanish
Login to enter a peer comment (or grade)

2 days 11 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
prepare a message


Explanation:
"articular un discurso" means to come up with a line of communication or message.

Example sentence(s):
  • The DirCom prepared a message to reachout to the target audience.
Maria-Fernanda Escudero
United States
Local time: 03:09
Does not meet criteria
Works in field
Native speaker of: Native in SpanishSpanish, Native in EnglishEnglish
Login to enter a peer comment (or grade)




Reference comments


4 mins peer agreement (net): +2
Reference: Puede servirte

Reference information:
articular2. 2. tr. Construir algo combinando adecuadamente sus elementos. Articuló un buen discurso. U. t. c. prnl.
http://dle.rae.es/srv/fetch?id=3r78MJV|3r7BQ0c

--------------------------------------------------
Note added at 5 hrs (2017-06-05 23:59:37 GMT)
--------------------------------------------------

Pero sí tiene que ver con qué significa "articular un discurso" en cualquier contexto, independientemente que sea marketing, político, etc

Es que el verbo "articular" no es muy común en español

Jairo Payan
Colombia
Meets criteria
Specializes in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 4
Note to reference poster
Asker: Gracias Jairo, pero el "link" no tiene nada que ver con marketing...


Peer comments on this reference comment (and responses from the reference poster)
agree  Robert Forstag: Tienes razón. Más común habría sido elaborar", "redactar", "confeccionar", o simplemente "crear" un discurso. Pero creo
18 hrs
  -> Gracias Robert. Aunque el verbo existe sí es un tanto "rebuscado". Buen día
agree  JohnMcDove: No sé para toda la "Hispanidad", pero en España es común. El CREA (Corpus de Referencia del Español Actual) da unos cuantos ejemplos de este uso. Buscar aquí: http://corpus.rae.es/creanet.html
1 day 6 hrs
  -> Gracias John,no sabía que en España es tan normal, por estos lares suena como que el texto es un poco adornado.
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search