Glossary entry

Spanish term or phrase:

toma de contacto

English translation:

ice-breaker

Added to glossary by Natalia Pedrosa
Feb 27, 2013 06:45
11 yrs ago
19 viewers *
Spanish term

toma de contacto

Spanish to English Marketing Media / Multimedia Websites
Hello all,

I am translating a brochure on a website and this is the context:

"Se trata de facilitar a sus clientes de manera práctica y eficiente, información sobre sus novedades, productos y promociones, de modo que la página web sirva como una toma de contacto y fidelización para sus potenciales clientes. "


Any help will be much appreciated.

P.S. Sorry, I don't know how to reverse the language pair.
Change log

Feb 27, 2013 07:46: Beatriz Ramírez de Haro changed "Language pair" from "English to Spanish" to "Spanish to English"

Feb 27, 2013 07:46: Beatriz Ramírez de Haro changed "Language pair" from "Spanish to English" to "English to Spanish"

Feb 27, 2013 07:48: Beatriz Ramírez de Haro changed "Language pair" from "English to Spanish" to "Spanish to English"

Mar 4, 2013 05:48: Natalia Pedrosa Created KOG entry

Proposed translations

7 hrs
Selected

ice-breaker

An option (with or without a hyphen).
"una toma de contacto y fidelización " => " an icebreaker and loyalty builder"

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Note added at 8 hrs (2013-02-27 14:45:43 GMT)
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Not that I disagree or "neutralise" my colleagues above, but I'm looking for a different way to skin this cat.

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Note added at 8 hrs (2013-02-27 14:46:36 GMT)
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Icebreaker: A thing that serves to relieve tension between people, or start a conversation.
Note from asker:
I think it's perfect, Neilmac, thanks a lot!
Peer comment(s):

neutral Billh : With respect this is not a party and this term would not in my view be the least appropriate.
5 hrs
Perhaps some of us view language use through a wider, less restrictively conformist prism...
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "This is the one that best fits the context. Thank you all for your cooperation. "
58 mins

to establish contact / the basis of an initial contact / the way of establishing contact

Saludos
Note from asker:
¡Gracias Smart!
Something went wrong...
+6
1 hr

a point of contact

..the website serves as a point of contact

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Note added at 1 hora (2013-02-27 08:04:53 GMT)
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The rest of the sentence would be something like

"..the website serves as a point of contact and provides/offers/is a means of building customer loyalty" / helps build customer loyalty"


Do I Really Need a Website to Run a Successful Business?
www.semgeeks.com/.../do-i-really-need-website-run-suc... - United States
Jun 26, 2012 – **A business website serves as a point of contact** and reference for the company. It can list a phone number, street address and even host a map ...

Monogram CIP - home page
www.monogram.ac.uk/previous/indexs.php
The Monogram **website serves as a point of contact** and access to databases and resources - including the 'BBR' project awarded to Keith Edwards and Gary ...



Both email and mobile marketing have risen in popularity amongst business owners due to its effectiveness **as a means of building customer loyalty** and increasing revenue.
http://logicpath.com/blog/general/marketing-more-affordable/


Note from asker:
Thank you Lisa!
Peer comment(s):

agree Edward Tully
36 mins
Thanks, Edward :)
agree Billh
40 mins
Thanks, Bill :)
agree James A. Walsh
1 hr
Cheers, James :)
agree Daltry Gárate
8 hrs
Thanks, Daltry :)
agree Beatriz Lessa
9 hrs
Thanks, Beatriz!
agree Matthew Dykes
3 days 10 hrs
Thanks, Matthew :)
Something went wrong...
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