In my roles as a trade marketing assistant and junior and senior category manager, I helped my employer reach, win, and retain their target customers with German marketing collateral, ads, market research surveys and partnership agreements.
As a translator, I combine a marketing professional's promotional skills with a translator's commitment to finding just the right words.

Even before I became a translator, I was writing copy, mostly for blogs and websites, and this is something I still do - whether you need a blog filled with regular content or just one article. My true love, though, are fiction stories ;-)

Since 2012 I have been working as a copywriter. I mainly focus on marketing texts for the medical, lifestyle and IT industry and have been working for international brands on various projects, including digital as well as printed content. The linguistic know-how in my native language German was not only acquired through years of experience, but also through an academic education, as I hold a master degree in German studies. In addition, I'm also familiar with SEO writing and keyword research.

In-house copywriter/editor and translator at Booking.com for 10 years, now working as a freelancer.

Master of Arts
FU Berlin University, Berlin, Germany

Exams in Communication Science, History, Politics in 2000
Master Thesis on Website Engineering in 1999

As a professional copywriter with 25+ years of real-world marketing experience, I can help you represent your company (or client) with adequate words, send an appealing message to the reader and increase your sales.

I have always enjoyed writing in Arabic since my childhood and wrote my first book in Arabic at the age of eighteen. I was also obsessively learning the German language and picked up its grammar unexpectedly quickly which I found particularly disciplined with a touch of mathematical elegance.

I started copywriting last summer
and instantly liked it!

I'm happy to work on your assignments,
just let me know what you need!

I entered the copywriting market in 2016 after many years in translation and editing. Translation from German into Egnlish, transcreation and native English copy for international markets is my specialty.

slogans, communiqués de presse, articles, etc.