08:28 May 5, 2016 |
English to Russian translations [PRO] Bus/Financial - Business/Commerce (general) / License Agreement | |||||||
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| Selected response from: Mikhail Zavidin Local time: 03:53 | ||||||
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Summary of answers provided | ||||
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3 | атрибуты фирменного стиля |
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3 | ансамбли |
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3 | стиль оформления |
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атрибуты фирменного стиля Explanation: В частности, имеется в виду корпоративная форма одежды, хотя может быть и не только одежда, но и предметы интерьера т.п. |
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ансамбли Explanation: ансамбль одежды, украшений... -------------------------------------------------- Note added at 24 mins (2016-05-05 08:52:24 GMT) -------------------------------------------------- https://ru.wikipedia.org/wiki/Ансамбль |
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стиль оформления Explanation: There are currently numerous words, devices, slogans and/or logos on the Trade Marks Register which indicate that brand owners are aware of their right to protect their most basic form of intellectual property, namely the names and/or logos of their brands. However, brand owners more often than not tend to neglect to protect the features of their brand which the brand owner’s marketing department, marketing agency or employees spend most time, money and effort to develop and promote, and which members of the public ultimately come to associate with the brand, namely the look-and- feel of a product or, in other words, the **get-up** of a product. The get-up of a product generally denotes the form in which the brand owner presents its product to the market and typically includes the labelling and packaging of a product which consist of a number of features such as colour combinations, arrangements, graphics and other design elements. In other words, the get-up of a product is the whole “dress” in which the goods are offered to the public. For example, the decor of the COCA COLA® line of products, namely the distinctive form of the words COCA COLA, the COCA COLA Logo, and the colour red as used in combination with the colour white will constitute the get-up of the COCA COLA® soft drink product. http://www.lexology.com/library/detail.aspx?g=49efbf12-ef7d-... |
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